The St Martin’s Group has today (June 2026) published a new report building on its Ipsos polling from last year, which surveyed over 800 employers. While the survey identified broad trends and patterns, this qualitative research explores the drivers behind those findings in greater depth. The report, Apprenticeships That Work: Feedback from leading employers on how to maximise the benefits of apprenticeships, brings together insights from 40 large levy‑paying employers, collectively representing over two million employees and accounting for approximately 20% of apprenticeships across England.
Published at a time of significant change to the skills and apprenticeship system, the report highlights why employer insight is critical to ensuring reforms translate effectively into practice. As government introduces major policy shifts including the Growth and Skills Levy and wider reforms, employers emphasise the need for a system that is stable, high‑quality and aligned with real workforce needs, enabling apprenticeships to continue supporting both economic growth and social mobility.
The research finds strong and widespread support for apprenticeships as a high‑quality route into skilled employment, with employers highlighting their role in building productivity, supporting progression and addressing long‑term workforce shortages. However, engagement is ultimately shaped by the requirement for apprenticeships to deliver clear economic value, alongside their wider social benefits.
Based on in‑depth interviews and questionnaires, the report highlights how employers typically build apprenticeship capability over time, moving from small‑scale, tactical use to more strategic investment embedded within workforce planning. It also finds growing, but cautious, interest in shorter and more flexible training options provided these are designed around clear use cases and do not introduce additional complexity or undermine quality.
At a crucial moment for the future of the skills system, the report emphasises the importance of ensuring that policy reflects how employers operate in practice. It highlights that confidence in apprenticeships, and therefore investment, depends on stability, clarity and a system that supports workforce development at all stages of a career.
Key recommendations from the report include: